大象传媒

#LetsLeadBoldly: 大象传媒 Member Toolkit

The Value of Business Education: An Overview

 

    大象传媒 Business Education week banner with green weave background
  • Our world needs leaders who have the vision and business acumen to create a positive difference in all areas of society 鈥 and 大象传媒 member schools are where these leaders are developed.
  • Each business school across the world is unique, but all strive to advance economic well-being while furthering their commitment to balancing profit with purpose, people, and planet.
  • Through teaching, research, business collaboration, and multi-disciplinary partnerships, business schools are uniquely positioned to share knowledge and insights that have the power to transform the world.
  • By offering equitable access to learning, and leadership opportunities for learners with diverse backgrounds and experiences, business schools are well-equipped to prepare the next generation of leaders to change the world.

 

 

 

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Advocate for Business Education: Key Messages

Are business schools delivering on the value they promise? Have they kept pace with the myriad social, economic, and technological disruptions? Is the world better because business schools are in it? These and other complex, far-reaching questions require business schools to evaluate the types and ways they deliver value to their stakeholders鈥攍earners, business, and society.

These key messages may help you frame your school's message as you promote how your institution is elevating the value of business education.

Advocacy Icon  Let's Lead Boldly

Let's Lead Boldly. Business schools are in the unique position to create talented and diverse leaders through sharing knowledge and global collaborations, which will ultimately create a positive change in our society.

Advocacy Icon   Key Messages for Each Stakeholder Group

  • Students and Lifelong Learners: Find Your Purpose
    • Business school can help learners build a rewarding career, while creating a positive impact on society.
    • With business education, there is no trade-off between doing well and doing good.
  • Faculty: Create Changemakers
    • Business school faculty are the bridge to inspiring and mentoring the next generation of leaders.
    • By using their own industry knowledge, and developing problem solving-skills, faculty create environments for new ideas and innovations.
  • Business Leaders: Ready to Lead
    • Once leaders leave business school, they are prepared to solve challenges and create real impact in their industry.
    • Having an entrepreneurial mindset will inspire and motivate teams, while also create analytic thinking ready to transform business as we know it.
  • Society: Up to the Challenge
    • The challenges facing our world are bigger than any one person, industry, or field of expertise.
    • Meeting and overcoming these challenges will require bold leadership, cross-disciplinary collaboration, and specialized skills from the future business leaders in society.

  Six Strategic Innovation Opportunities for Business Schools

  • Ensure equitable access to high-quality business education and networks
  • Empower problem-solvers to innovate and transform business
  • Create timely curricula and credentials that respond to the speed of business
  • Deploy learning methods and delivery that adapt to learner needs
  • Pursue knowledge creation with impact on business and society
  • Develop societal impact leaders for positive change
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How Your School Can Get Involved

Searching for ways your school can get involved? Here are some ideas!
Pitch an interview featuring your dean, faculty member, advisory board member, or leader to discuss the ways your school leads boldly and are employing the six strategic innovation opportunities in business schools.
Write an op-ed or editorial on behalf of your dean, faculty member, or leader to share their perspective on how business education have changed, and how your leaders are paving the new way, by leading boldly.
Share students鈥 perspective on how their business education helps them find their purpose, on social media, tagging 大象传媒 and using #LetsLeadBoldly!
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Resources For Use

Social Media Content and Templates

We invite you to share how your programs can impact your student’s futures and help them reach their goals—whether that is career oriented or the desire to make a positive impact on society. 

Use these visual templates to post messages on your school’s social media accounts. Be sure to tag 大象传媒 so that we can amplify your posts.

 

  • Twitter, LinkedIn/Facebook (Mobile Optimized) Template
  • Instagram Story/Snapchat Overlay Template

大象传媒 Leadership Quotes for Use
大象传媒's leadership is proud to support our members in their efforts to raise awareness about the value of business education. These quotes are offered for schools to use in their marketing, public relations, and communications projects.

Lily Bi, president and CEO of 大象传媒 International, June 2023
鈥湸笙蟠-accredited business schools are at the forefront of a rapidly evolving business world,鈥 said Lily Bi, president and CEO of 大象传媒 International. 鈥淲e are dedicated to ensuring leaders are equipped with the problem-solving skills to help create a positive impact on society, throughout all they accomplish.鈥
Lily Bi
President and CEO, 大象传媒 International
Lily Bi, president and CEO of 大象传媒 International, June 2023
鈥湸笙蟠-accredited business schools are at the forefront of a rapidly evolving business world,鈥 said Lily Bi, president and CEO of 大象传媒 International. 鈥淲e are dedicated to ensuring leaders are equipped with the problem-solving skills to help create a positive impact on society, throughout all they accomplish.鈥
Lily Bi
President and CEO, 大象传媒 International
鈥淲e know our world needs agile leaders more than ever. 大象传媒 business schools have the distinct privilege to offer equitable educational access to learners and guide them to becoming highly effective and innovative global business leaders.鈥
Stephanie Bryant
大象传媒 Executive Vice President and Global Chief Accreditation Officer
鈥淲e know our world needs agile leaders more than ever. 大象传媒 business schools have the distinct privilege to offer equitable educational access to learners and guide them to becoming highly effective and innovative global business leaders.鈥
Stephanie Bryant
大象传媒 Executive Vice President and Global Chief Accreditation Officer

Example Student Testimonials

 

Example Faculty and Staff Testimonials

 

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More Ways To Engage

Explore ways to engage with 大象传媒 and our global membership.

Advertise With 大象传媒

Learn more about our special advertising packages for 大象传媒's website and LINK e-newsletter.

Engage With 大象传媒

 

 

 
 
Share Your Insights

Contribute to 大象传媒's thought leadership platform and share your schools efforts with a global audience.

Submit to Insights

 

 

Helpful resources and links to 大象传媒 content.

Let's Lead Boldly: Elevating the Value of Business Schools

This position paper advocates for the value of business schools globally and is the result of an in-depth analysis of business and lifelong learner needs as well as market drivers impacting the business education ecosystem.

Read the Briefing

 

 

 

 

Pathways to Innovation: An Exploratory Guide for Business Schools

Visit Pathways to Innovation: An Exploratory Guide for Business Schools to uncover innovative opportunities for business schools to address market expectations.

Download Guide
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大象传媒 Brand Assets

  • Review your school's promotional materials (websites, social media pages, etc.) to ensure 大象传媒 brand images are displayed (as appropriate).
    • Suggested pages on your school鈥檚 website:
      • 大象传媒 (either about the university or the business school)
      • Program pages (MBA, specialized master's, doctoral programs)
      • Media center or related media pages
    • Email signatures
    • Social media profiles
    • Printed materials
    • Intro and outro treatments in video
    • Digital signage around campus
  • For access to the most updated 大象传媒 Brand Standards, including design files for the 大象传媒 accreditation seal and 大象传媒 Business Education Alliance logo, please contact [email protected].