大象传媒

2024 State of Accreditation Report

We are pleased to share insights from 大象传媒 accreditation visits over the past academic year, providing 大象传媒 members with a collective learning opportunity. In the spirit of continuous improvement, this report offers key outcomes, best practices, and future opportunities.

 
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accreditation outcomes
An overview of the accreditation landscape.

2023鈥24 Accreditation Outcomes

Business Accreditation

Business Accreditation as of June 30, 2024

World map of higher education institutions holding 大象传媒 business accreditation

Accreditation Outcomes, July 1, 2023, to June 30, 2024

Notes
Data displayed are as of June 30, 2024.  
Total number of extensions: 188 (includes business and accounting).
Total number of schools achieving business accreditation: 38.
Total number of schools achieving accounting accreditation: 0.
 

Initial Business Accreditation

Number of Schools in Process as of June 30, 2024

Total: 278

Initial Accreditation Visits, July 1, 2023, to June 30, 2024, Outcomes by Region

Total: 43

Continuous Improvement Review

Continuous Improvement Review Visits, July 1, 2023, to June 30, 2024, Outcomes by Region

Total: 210
 
Quality Improvement Icon
What lessons were learned through the peer review process?

2023鈥24 Accreditation Insights

Business Standards Most Cited by Peer Review Teams

Schools With Visits Between July 1, 2023, and June 30, 2024, With Accredit and Extend Recommendations

In peer review team reports for both initial accreditation and continuous improvement review (CIR) visits in 2023–24, the following standards were most frequently cited as areas requiring improvement by the schools next visit.

Percent of institutions mentioning business accreditation Standard 3, Standard 1, Standard 5

Standard 9 was mentioned in 94 percent of the decision reports sent, not due to peer review team findings but based on guidance from the accreditation operating committees, which emphasized the need for schools to strengthen their strategic approaches to societal impact.

Source: School decision reports.

Standard 3: Faculty and Professional Staff Resources—Common Issues

  • Faculty Qualifications and Sufficiency: Peer review teams frequently note that schools should more systematically track faculty qualifications and sufficiency ratios to monitor alignment with expected ratios. Feedback in decision reports also indicates that schools must review and refine their qualifications criteria to ensure alignment with their missions and strategic initiatives.
  • Faculty Development and Support: Schools are advised to support faculty development by ensuring that faculty members have adequate time and resources to produce high-quality research and meet the school's strategic goals. In cases where administrators are held to different qualification standards than faculty, schools must have formal policies that differentiate criteria for faculty involved in significant administrative duties.
  • Staffing Capacity for Strategic Growth: In light of enrollment growth and enhanced international profiles, schools are advised to invest in staffing capacity. This includes increasing the number of both faculty and professional positions to support mission-related activities and the needs of stakeholders.

For more information on insights related to Standard 3, please see Faculty Insights.

Standard 1: Strategic Planning—Common Issues

  • Strategic Plan Alignment and Implementation: Peer review teams have noted that while schools understand the need to align the strategic plan with the school mission, the strategic initiatives often lack specificity. Without specific goals and initiatives, schools face challenges with implementing, executing, and monitoring strategic plans.
  • Marketing Plan and Strategy: Peer review teams highlight the importance of having a comprehensive marketing strategy to maximize program enrollment. This approach involves establishing specific enrollment targets and facilitating curriculum enhancement and faculty development.
  • Societal Impact Integration: Schools are expected to intentionally incorporate societal impact into their strategic plans by selecting a focus area or areas and linking to goals that align with the school’s mission, demonstrating impact over time. 

Standard 5: Assurance of Learning—Common Issues

  • Continuous AoL System Improvement: Schools are advised to continually enhance their assurance of learning (AoL) systems, ensuring that they align with the school’s mission and facilitate curriculum improvements based on assessment of learning outcomes. AoL evidence should clearly illustrate how these systems are used for ongoing improvement.
  • Curricular Alignment With Learning Outcomes: Schools should demonstrate alignment between the assessment of learning outcomes and curriculum changes, focusing on program-level improvements rather than course-level adjustments, since AoL is focused on demonstration of learning outcomes at the degree program level.
  • AoL Impact: Schools are advised to provide more robust evidence of how they are “closing the loop” in their AoL processes by actively using assessment data to inform and drive improvements. This involves refining the execution of AoL plans and clearly demonstrating the specific improvements that have been implemented based on assessment outcomes.

Standard 5 was cited for 78 percent of schools with a CIR2 recommendation.

Faculty Insights

Faculty Qualification Ratios for Schools With Visits in 2023–24

Faculty qualification ratios

Note: The category of Additional Faculty, representing 4 percent, is not included above. Values have been rounded and may not equal 100 percent.


The overall participating faculty ratio for schools visited in 2023–24 is 85 percent.

Scholarly Academic Ratios by Discipline


Most Frequently Reported Disciplines


Intellectual Contributions Produced

Count of Intellectual Contributions Produced Over 5 Years by Schools Visited in 2023鈥24

Types of Intellectual Contributions

Note: Values have been rounded and may not equal 100 percent.

 
 
Portfolio of Intellectual Contributions


Supplemental Accounting Accreditation

Initial Accreditation and Continuous Improvement Review Accounting Visit Outcomes, July 1, 2023, to June 30, 2024 

Total: 43

Accounting Standards Most Cited by Peer Review Teams for Visits Between July 1, 2023, and June 30, 2024, With Extend Recommendations

Percent of institutions mentioning accounting accreditation Standard A1, Standard A4, Standard A6

Source: Accounting Unit Decision Reports

Standard A1: Accounting Academic Unit Mission, Impact, and Innovation  

  • Resource Allocation: Accounting programs should ensure that their strategic plans are well-aligned with their mission and vision and clearly focused on resource allocation. The plans should also include marketing and recruitment strategies to support program growth. Accounting programs should also establish responsible parties for goals and monitor progress.

Standard A4: Accounting Curriculum Content and Assurance of Learning 

  • Technology Integration in Curriculum: Accounting programs should more intentionally integrate current and emerging technologies such as generative AI into their curriculum. Peer review teams noted the importance of key stakeholder involvement to ensure appropriate technologies are employed in the curriculum.
  • AoL Process Enhancement: Accounting programs should develop both direct and indirect measures to ensure that learners achieve the desired competencies. These measures may include professional exam results and alumni or employer satisfaction surveys.
  • Curriculum Innovation and Alignment With Industry Standards: Accounting programs should continually innovate their curricula to align with the evolving needs of the accounting profession, including updates driven by changes in CPA exam content. Programs should also ensure that curriculum adjustments also reflect assessment outcomes, not just external industry changes.

Standard A6: Accounting Faculty Sufficiency, Credentials, Qualifications, and Deployment  

  • Succession Planning for Faculty Turnover: Accounting programs should develop succession plans to address potential faculty turnover, particularly in leadership roles. Plans should include strategies for maintaining sufficient levels of Scholarly Academic faculty during periods of significant turnover.
  • Faculty Deployment Strategy: Accounting programs should review their faculty deployment strategies to better align with 大象传媒 standards while ensuring that qualified faculty are deployed across all degree programs to support high-quality learner success and achievement of learning competencies.
Volunteers Icon
大象传媒 volunteers weigh in on accreditation and on their contributions.

Volunteers

Anthony Nelson
Dean, School of Business
North Carolina Central University

Volunteer Representation for 2023–24

Notes:
This list includes individuals who served as a volunteer between July 1, 2023, and June 30, 2024, in one of the following roles:
• Operating Committee Member (Accounting Accreditation Committee—AAC; Accounting Accreditation Policy Committee—AAPC; Business Accreditation Policy Committee—BAPC; Continuous Improvement Review Committee—CIRC; Initial Accreditation Committee—IAC)
• Mentor (business or accounting)
• Team Chair (business or accounting)
• Team Member (business or accounting)

Only individuals who agreed to be listed are included. If your name does not appear and you served on one of the roles listed above between July 1, 2023, and June 30, 2024, and would like to be added, please contact us at [email protected]. Thank you.

 

Satisfaction With Accreditation Experience

94% school satisfaction with 2020 standards visit
99% increased value of 2020 standards
97% school satisfaction with myAccreditation
97% volunteer training preparation for accreditation visit
97% satisfaction with volunteer training

886 volunteers have been trained overall on the 2020 standards
132 volunteers were trained in 2023–24
170 volunteers completed the refresher training
Best Practices Icon
What were some of the best practices noted by peer review teams on their visits?

Best Practices and Innovations

All of the following examples are used with permission from the schools.
Accounting Curriculum and Pipeline
All schools hold supplemental accounting accreditation.
The Department of Accounting’s recent includes a significant overhaul of its accounting programs. Improvements focused on further integrating current and emerging technologies and data analytics into its programs and aligning with proposed changes to the then-upcoming 2024 CPA examination. To encourage faculty support and implement such changes, flexibility was built into the courses to enable the faculty to select from various technologies to integrate.
The School of Accounting鈥檚 use of the 鈥淢AP鈥—Mastering Accounting Principles—is an applied problem-solving approach to teaching the introductory financial accounting course. It is organized into 13 modules including Financial Statements, Dividends and Earnings per Share, Prepaid Expenses and Accruals, Inventory and Depreciation, Cash Flows, and more. The problem-based learning method has been very effective in showing students the power of accounting. Approximately one-fifth of accounting majors were in different colleges prior to their first accounting class; after taking this course, they converted to accounting.
The School of Accounting鈥檚 Collaborative for Academic Excellence (ACE) employs graduate assistants to mentor, tutor, and advise students in accounting coursework, offering these services on a walk-in basis for 50 hours per week. This program benefits accounting students, who often learn best from peers, and graduate assistants, who refine their skills and gain teaching experience. Funded by unused graduate teaching assistant hours, donor support, and departmental funds, ACE recently secured a five-year funding extension from lead donor ConocoPhillips.
Assurance of Learning and Curriculum
CEIBS’s innovative Real Situation Learning Method immerses students in authentic business environments using China-specific case studies. Through these cases, students learn to apply theoretical concepts and enhance their critical thinking and cultural fluency. The CEIBS Case Center has a significant impact on global business education through its more than 2,700 cases, while its research agenda bridges theory and practice, providing actionable insights for scholars and practitioners. This approach embodies the school's “China Depth, Global Breadth” philosophy, solidifying its role as a thought leader in business education.
In the Eberhardt School of Business, the course 鈥淒reyfuss Family Fixed Income Fund鈥 is a student-managed fund of real money where students conduct investment research, present their recommendations, and vote on final decisions for holdings in the portfolio. The school also has a similar course for equities titled 鈥淓berhardt Student Investment Fund.鈥 The total value of assets under student management is more than 4.5 million USD. By having separate student-managed equity and fixed-income instruments, the school provides hands-on opportunities to both undergraduate and graduate students.
The Analysis & Commentary (A&C) and Identification of Improvements and Implementation (III) templates used at the Lazaridis School of Business and Economics offer valuable guidance to faculty and staff in the ongoing efforts to create a mature AoL system. The forms help provide a sound AoL structure, while also ensuring reliable reporting across faculty and staff. Although the school’s AoL achievements resulted from the broader collaborative contributions of Lazaridis personnel, the established a foundation for success.
The Integrated Core Experience (ICE) program at the McIntire School of Commerce features extensive team teaching across disciplines, real-world business challenges provided by employers, and significant staff support. The program covers 12 academic credit hours in the first semester and nine in the second. Both current students and alumni strongly identify with their ICE teams, often forming lifelong friendships and a deep sense of belonging to the school.
Impact and Engagement
Brooklyn College鈥檚 Murray Koppelman School of Business launched an undergraduate risk management and insurance program to better prepare students for careers in risk management and insurance, an industry that hires students from disciplines including marketing, analytics, and numerous others. Many students from traditionally underrepresented and diverse backgrounds have received risk and insurance course tuition awards from global professional services firm Aon, and some have been hired by Aon as interns. This initiative with Aon and the Spencer Educational Foundation aims to enhance diversity, equity, and inclusion in the professional workforce.
鈥淧roject Elevate鈥 brought together Monash Education Academy, faculty, and educational designers to reimagine teaching and assessment practices. The project aimed to decrease failure rates, improve student engagement, and elevate the student experience. The 2023 implementation led to significant increases in student engagement in LMS material, positive feedback from students, improved learning outcomes, and a decline in failure rates.
The Carson College of Business has developed a research insights committee comprised of scholarly faculty, career-track faculty, and marketing communications staff members. This committee has developed a database of college research that is leveraged to both identify and promote research findings that hold the potential to inform internal and external stakeholders. This effort directly supports the college鈥檚 strategic goal of being recognized as a source for thought leadership and critical insights in the local region and state.
Faculty Development and Management
The Suleman Dawood School of Business has developed an innovative workload framework that generates credit units for all activities of teaching, research, and service. It aims to help ensure equitable recognition of time and work commitments among an array of activities at the school, determined through a consultative and collegial process. The framework is also outcomes-focused, awarding credit units for work completed, such as publications, conference presentations, and other activities.
鈥淪o You Want to Teach?鈥 is a workshop given by the College of Business designed for business professionals who want to share their knowledge and experiences with students and help prepare them for the workplace through adjunct teaching. The workshop provides information on the realities and requirements of being an adjunct instructor. The school is building bridges to the business community and fortifying its existing adjunct pool with quality business-based adjuncts.
Pedagogical Innovation
The ESCA Learning Lab is a dynamic hub for pedagogical innovation, promoting collaboration and continuous improvement among faculty members. In 2022鈥23, it engaged over 40 percent of faculty in sharing best practices, exploring new teaching methods, and accessing resources. The lab supports projects that enhance student engagement through global collaboration, creativity competitions, real-world expertise, and digital literacy, aligning with program outcomes and preparing students for a technology-driven world. Overall, it serves as a catalyst for pedagogical innovation, empowering faculty and enriching the learning experience for students.
The accounting program in the College of Business has significantly invested in online education for both undergraduate (BBA) and graduate (MAcc) levels, supported by a robust faculty preparation system. Faculty teaching online courses must complete an online teaching certification offered by the university鈥檚 Digital Learning and Academic Innovation unit. The program ensures standardized course interfaces; uses tools like Yellowdig, an online learning engagement platform, for student interaction; offers live, on-demand tutoring through iLearn powered by BrainFuse; provides training from the Association of College and University Educators with a stipend for best practices in student engagement and learning; and employs the AI tool Quinncia for r茅sum茅 review and interview practice.
Student Development and Engagement
The College of Business Administration’s multiple, innovative voucher programs are designed to encourage student participation in co-curricular and study abroad opportunities. Each student receives a personalized experiential learning voucher upon entry, ranging from 1,000 to 3,000 USD, which can be used for various college and university activities. Additionally, Pell Grant students with financial need receive an extra 1,500 USD voucher. These programs underscore the importance of co-curricular opportunities, boost student engagement, and offer attractive fundraising targets for donors interested in supporting excellence initiatives.
The Pathfinder鈩 program is an important strategic differentiator for the Burgundy School of Business (BSB). PATHFINDER鈩 is a device designed to help students get the most out of their years at BSB. Through personalized monitoring, the use of an artificial intelligence tool, and BSB resources, students find the educational path that allows them to flourish. BSB鈥檚 Pathfinder鈩 approach is based on perfect self-knowledge in order to define a personalized project. Students start their path-finding journey with a coach and then create a personality map and become aware of one鈥檚 aspirations, discover what makes a student unique to cultivate their differences, identify personal strengths and potential, and define personal and professional goals.
Societal Impact Icon
Where are schools choosing to focus their societal impact efforts?

Societal Impact

Schools continue to leverage the accreditation standards to identify key focus areas and develop societal impact plans, ensuring that their goals and outcomes contribute to addressing some of society’s most significant challenges. The was employed to classify the initiatives reported by schools in 2023–2024. The model organizes these initiatives into three categories: Economy, Biosphere, and Society.

Societal impact focus area icons representing economy, biosphere, and society

Societal Impact Focus Areas

Initiatives Reported From CIR Visits, Between July 1, 2023, and June 30, 2024


Societal Impact Exemplars

Societal impact focus area icon representing economy

Nanjing University: The Nanjing University (NJU) Business School has a significant influence in serving society through initiatives such as the Jiangsu Development Summit, Yangtze Industrial Economic Research Institute, and Management Research Academic Community Construction. The Jiangsu Development Summit, organized by NJU Yangtze River Delta Economic and Social Development Research Center since 1997, is held once a year and the highest leaders of Jiangsu Province have attended each summit. The summit has now become the most important policy consultation platform for Jiangsu Province. It is also a platform to promote scientific and democratic decision-making for the provincial government and has made significant contributions to the economic development of Jiangsu Province.

Societal impact focus area icon representing society

Fordham University: Fordham University’s Gabelli School of Business exemplifies societal best practices through its innovative Ground Floor course, which integrates environmental, social, and governance principles and stakeholder capitalism, teaching students to use business skills for positive societal impact. The school’s Responsible Business Center furthers these efforts by advancing sustainability solutions and fostering interdisciplinary engagement, preparing future leaders to build sustainable communities and strong institutions. Additionally, the Gabelli Center for Global Security Analysis and O’Shea Center for Credit Analysis and Investment specialize in investment and credit analysis, equipping students with the knowledge to make responsible financial decisions that support ethical business practices.

Societal impact focus area icon representing biosphere

Technische Universität München: The Technische Universität München (TUM) School of Management has infused sustainability into curricula, preparing students to tackle pressing global challenges such as the climate crisis and energy shortages. Specifically, the Master of Science in sustainable management and technology equips students with the business knowledge and methodologies to develop sustainable technologies, products, and processes. Graduates gain interdisciplinary skills to shape the transition toward sustainable companies and can work as analysts, innovators, or mediators. Additionally, the school offers a new specialization for the Master in Management & Technology program that focuses on renewable energies including solar, wind, biogas, and hydrogen. This program involves collaboration with the , promoting student exchanges with partners in the Global South to address energy challenges.

Looking Forward Icon
What issues are likely to be at the forefront of conversations for schools hosting upcoming 大象传媒 accreditation visits?

Looking Forward

As we reflect on the continuous evolution of the accreditation process, it’s essential to look ahead to the 2024–25 peer review visits. The following four topics highlight key areas that will require attention and provide guidance for both peer review teams and accredited and in-process schools.

Transition to the 6-Year Continuous Improvement Review Cycle

The shift to a six-year CIR cycle marks a significant change in our accreditation process, and it has understandably generated many questions from our member schools. The most frequently asked questions involve the timing and frequency of reports, how to maintain momentum in continuous improvement efforts, and the implications for schools that are mid-cycle.

This change is designed to provide schools with more flexibility and time to implement and demonstrate meaningful improvements. We encourage schools to focus on long-term strategic goals and to use the additional time to enhance their processes and outcomes.

Visit the 大象传媒 website to access additional details on the transition to a six-year cycle. Peer review teams will play a critical role in ensuring that schools remain focused on continuous improvement throughout the extended cycle, providing constructive feedback and guidance. All schools should have received communication from 大象传媒 and should be aware of when their next visit is. If you are unsure, please reach out to us at [email protected].

Addressing the Challenge of Predatory Journals

The proliferation of predatory journals presents a significant challenge to the integrity of academic research. It is imperative that schools take proactive steps to ensure that their faculty are not inadvertently publishing in these journals, which can undermine the credibility of their research output.

Peer review teams should carefully examine the quality of journals in which faculty publish and encourage schools to implement robust vetting processes. Schools should educate their faculty on how to identify predatory journals, use recognized journal rankings and databases, and encourage collaboration with reputable publishers. This effort is crucial in maintaining the high standards of academic rigor that 大象传媒 accreditation represents.

Clarifications on Indirect Measures Within Assurance of Learning

A recurring area of confusion within AoL is the role of indirect measures. There are two distinct types of indirect measures: those that close the loop on specific learning competencies and those that provide general insights into the overall success of graduates but are not tied to specific learning outcomes.

The former, such as employer surveys that directly assess a specified learning competency for a specific degree program, are appropriate for AoL and can be used to make data-driven improvements to curriculum and instruction. The latter, such as general employment data, while valuable, do not meet the requirements for AoL as they do not provide actionable insights on student learning. Peer review teams should ensure that schools understand this distinction and are using appropriate indirect measures to inform their AoL processes.

Introducing 大象传媒 Accreditation Chatbot

Earlier this year, we launched our 大象传媒 website chatbot, an innovative tool available on all pages of our website. This publicly accessible chatbot draws from a private small language model (SLM) that includes our accreditation standards, interpretive guidance, white papers, website articles, and frequently asked questions. It is designed to help users navigate the complexities of 大象传媒 accreditation and answer other general questions they may have related to events, membership, and more. This tool is particularly valuable for schools seeking quick, reliable answers to accreditation-related questions. 

In addition, a more comprehensive version of this chatbot will be available within myAccreditation later this year offering even deeper insights by drawing from a broader SLM that includes our accreditation policies and procedures, along with the documents in the publicly available model.

This technology represents a significant step forward in our commitment to providing accessible, high-quality support to our member schools and peer review teams. As with all AI tools, we remind our members that AI combined with human judgment provides the best result. Our accreditation managers are still available to support schools as they navigate their accreditation journeys.

As we look forward to the 2024–25 academic year, we are confident that these developments will further strengthen the 大象传媒 accreditation process, ensuring that it continues to be a hallmark of excellence in business education. We encourage all schools and peer review teams to engage deeply with these topics and to reach out with any questions or feedback. Together, we will continue to advance the quality and impact of business schools globally.

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