大象传媒

DataDirect can provide you with the data you need to make strategic decisions at your business school, or to perform a landscape analysis on business education more broadly. Users can generate a variety of custom reports along many different aspects of the business school.

These data are collected through annual surveys, completed by designated officials representing business school programs across 大象传媒’s global membership. These data are rigorously quality controlled to ensure accuracy.

All users with a my大象传媒 account receive basic access to DataDirect. Basic access includes:

• Unlimited use of the Comparison Group tool for generating school sets
• Access to the complete Innovations That Inspire collection
• Access to select complementary reports

If a tool or report in DataDirect is not hyperlinked, you will need to request access by notifying your school's Primary Contact through the following steps:

1. From the home screen, click Request Additional Access
2. Select the download
3. Click Submit Access Request
4. Once approved, return to the Publications section to access the report

If you do not see the report you want listed among those your Primary Contact has access to, then your school did not complete the survey on which the report is based, and free access is not available.

You can generate reports in DataDirect in minutes. Simply determine which set of schools you would like to generate the report on, and then choose your reporting tool:

• Quick Reports: feature commonly requested data points
• Quick Exports: generate reports that span multiple years on a data set of your choice
• Report Writer: choose up to 20 variables for use with custom comparison groups. The data can be listed as either complete (per school) or summary (aggregate) depending on the confidentiality of the variables selected.
• Tables and Graphs: choose a single variable to see the mean/median values for that variable across multiple years and view your results in data table or graph form. Select an aggregate number in these tables to view a sorted list for the data used in creating that data point.
• Sorted Lists: choose a single variable to view individual data points. Non-confidential variables are listed per school; individual data points will not be identified by school for any confidential variables.
• Slideshows: for benchmarking items that you plan to use more than once, store commonly used or interesting benchmarking results in slide-shows housed in DataDirect for later use.
• Custom Variables: calculate your own custom variables using existing variables and basic mathematical calculations. Once created, these can be used in any variable-based benchmarking tool.
• Crosstabs and Frequencies: choose single or multiple variables for frequency tables with the option to include a crosstab variable.